BUYER BEWARE: DECEPTIVE SALES PRACTICES AND UNETHICAL CONDUCT AT KENOSHA HYUNDAI I am writing this comprehensive, detailed review to strongly caution prospective car buyers about the deceitful, manipulative, and highly unprofessional sales tactics I experienced firsthand at Kenosha Hyundai. My objective from the beginning was straightforward: I visited the dealership to trade in my leased 2025 Hyundai Tucson for a new 2026 Hyundai Santa Fe Calligraphy. From the moment I began discussions with the sales representative, I explicitly, unequivocally, and repeatedly specified that I was exclusively interested in purchasing an All-Wheel Drive (AWD) trim. Given Wisconsin’s severe winter weather conditions—including heavy snow, ice, and hazardous road conditions—having an AWD vehicle was an absolute non-negotiable requirement for my safety and purchase decision. I clearly communicated this critical specification to the entire sales team handling my transaction throughout every step of our conversation. Despite my unambiguous instructions, the salesperson assigned to my transaction, David, intentionally misdirected the entire process and allocated a Front-Wheel Drive (FWD) vehicle to my sale instead. Throughout the entire negotiation and paperwork preparation process, David chose to actively conceal this critical discrepancy from me. David deliberately withheld the true drivetrain specification until the absolute last possible moment—literally as he was putting the front license plate on the vehicle—fully aware that the binding contract had already been executed and that reversing or voiding the transaction would be extremely difficult for me as a consumer. On September 16, 2026, seeking a proper resolution to this fraudulent misrepresentation, I visited another local dealership, Zeigler Hyundai of Racine, to explain the situation and explore my options for acquiring the AWD Santa Fe Calligraphy I had originally requested. The staff at Zeigler Hyundai expressed utter shock at the situation and strongly advised me to return to Kenosha Hyundai immediately, emphasizing that under such deceptive circumstances, dealership management should take back the FWD vehicle and rectify the error in good faith. Following their professional advice, I drove back to Kenosha Hyundai to request a full cancellation of the purchase and the return of my trade-in vehicle. However, dealership management flatly refused to accept responsibility, refused to void the deal, and refused to return the vehicle. The deceptive behavior was not limited to the showroom floor; the finance department engaged in equally predatory and aggressive tactics. During the final contract execution, the finance manager unilaterally added an extended warranty to my contract without my consent and insisted on charging me an additional $300 a month extra—structured as a separate transaction due on a completely different date—on top of my regular monthly vehicle payment. This sneaky double-billing attempt was completely undisclosed prior to signing. If you are considering buying or leasing a vehicle, I strongly advise you to stay far away from Kenosha Hyundai. Their team demonstrated a total lack of transparency, accountability, and ethical integrity throughout the sales, financial, and management processes. If you are looking for a trustworthy automotive experience, I highly recommend visiting Zeigler Hyundai of Racine instead. The staff at Zeigler proved to be exceptionally honest, courteous, knowledgeable, and customer-focused, standing in sharp contrast to the predatory and unethical business practices at Kenosha Hyundai. FINAL WARNING: PROTECT YOUR HARD-EARNED MONEY AND DO NOT BUY OR LEASE FROM KENOSHA HYUNDAI!

Sales experience was professional. Piotr, Carlos, and Jeff in finance were excellent. Searched the area to find the car that met our requirements. Everyone in sales and service are friendly and make sure you are being taken care of.

I have been at this dealership a few times. On the new car side I have always been treated professionally.

I went to just look at the Santa Fe ended up loving it. Avery and Mark made the process relatively easy to understand and made it almost fun. Plus I got to take the car home the same day, which surprised me since it was a Saturday. I would go back to Rosen Hyundai to buy another car if I am ever in need of one.

Great salesmen jimmy very knowledgable and professional.sales manager Scott w also very easy to deal with.

Excellent sales experience overall, very fast and professional. The only thing I disliked and removed a star for was the shared use of this particular sales desk. The sales desk arrangement feels very impersonal. Another buyer sat at our sales desk with another sales rep while our belongings were still present at said desk, we were within eyesight, right outside the side glass doors. When I returned a few hours later to pick up our car, my original sales rep was still working, there was a third sales person now sitting at the same said desk kicked back leisurely on their phone.

"We had the most amazing experience buying our new Hyundai Sonata N Line at Rosen Hyundai of Kenosha! A couple days earlier we drove up to Bergstrom Hyundai in Appleton after emailing back and forth with salesman Chris. It was horrible — he didn’t even know who Justin was when we arrived. I was so disappointed I told Justin, 'It’s just meant to be… we’re not supposed to get the car from there.' The very next day at Rosen everything changed for the better. Avery was kind and patient (he proudly displays a little cross and has a beautiful Mother Mary tattoo). Mike in finance was fantastic — super kind, made me laugh, and worked hard to get Justin the best deal. They treated Justin with so much respect as he bought his first brand new car. Bonus: both Avery and Mike are left-handed, just like us! Now Justin LOVES his gorgeous Sonata N Line — he is so happy every time he drives it, and I’m happy too because they were just really nice. I’d give them 10 stars if I could! If you’re buying a car, go see Avery and Mike at Rosen Hyundai of Kenosha. Thank you both — you made it truly special and meant to be!" Thank you soo very much Avery, & Mike, ya'll have no clue how much it meant to me on how very well you treated Justin. You folks have a customer for Life!

The salesman (Scott Medina) is very nice and always ready to answer question and help with the technology. The General Manager (Carlos Rosado) was also very nice and professional and took care of my needs. I don’t have any experience with the service department yet, but I’m sure they will be very satisfactory.

This dealership has excellent customer service and exceeded my expectations. Definitely set the bar for future car purchases. Great for families and kept them in kind when making a purchase.

Car shopping made simple! Our salesperson David was amazing! Go see him and have a chance at ringing the bell!

Great experience. Michael was very helpful. Can’t stress how comfortable the buying experience was. I want to buy every car here

Very professional and did not put alot pressure to make a deal like other dealerships

I went in knowing what I wanted. Scott and Mark were fantastic. I walked in to test drive, and left within a few hours with the vehicle I wanted. The staff was friendly, professional, and extremely helpful through the whole process.

James was great to work with. Got the deal done without much hassle. The rest of the staff was very welcoming and made the experience super easy. Look forward to working with them in the future.

Vito was amazing! I was in a bind with my old car breaking down, not sure if I could get to work or if I could even get a car. Vito and his team worked hard and got me into a brand new car that I love and gave me back my peace of mind! Forever thankful!